Using Webmaster Tools and Analytics to Improve Your Website
A website review is an integrated procedure for evaluating your site's performance based on a variety of criteria. It's similar to an SEO audit in that it will also cover other areas that go well beyond just basic SEO audits such as social media, web design, content marketing and conversions to sales. The reason for this is that the vast majority of sites are not designed to generate revenue from the top search engines. They may have good content, great design and advertising strategies, but are run on a shoestring budget and won't benefit from a top position at Google or Yahoo. These sites can benefit greatly from an SEO audit, and here is why. SEO (Search Engine Optimisation) strategies are a great way to improve traffic to your website but if nobody knows your site exists you're really only achieving half of your goal. If you want to get people to find you then you need to have a compelling story to tell about your business or service and you need to provide a soli...